Your SEO Is Working. Your Google Ads Don’t Know That.
You’ve spent months building your organic rankings. You’re finally on page one. The clicks are coming in.
But over in Google Ads, you’re still bidding on those exact same keywords – paying for traffic that would have come to you anyway.
This isn’t a small problem. We’ve seen accounts where 15-20% of ad spend goes to keywords that already rank in the top 3 organically. That’s thousands of dollars a month buying clicks you’d get for free.
Why does this happen?
Because Google Ads and Google Search Console don’t talk to each other. Google Ads optimises your bids in complete isolation. It has no idea your site ranks #1 for that term. And honestly? Google has no incentive to tell you.
What if they did talk to each other?
That’s exactly what we built at So What Labs.
We connect your Search Console rankings directly to your Google Ads account and match every paid keyword against your organic performance. When we find overlap, you get a clear recommendation:
– Which keywords you’re double-paying for
– Your organic position and click volume for each one
– How much you’re spending on ads for traffic you already own
– A safe bid reduction strategy that protects your visibility
Why not just pause the ads entirely?
Because even at organic #1, competitor ads still appear above you. Killing ads completely risks losing that top-of-page slot. The smart move is a gradual bid reduction – find the balance where organic carries the load and paid fills the gaps.
The bottom line:
Your SEO team and your PPC team are working in silos. Your rankings data and your bidding data live in separate worlds. That disconnect is costing you money every single day.
We connect those worlds.
Live now for So What Labs customers with both Google Ads and Google Search Console connected.
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#GoogleAds #SEO #PPC #SearchConsole #DigitalMarketing #SoWhatLabs
