Last updated October 20, 2025
This Cookie Policy explains how So What Labs Ltd (“So What Labs”, “we”, “us”, or “our”) uses cookies and similar technologies to recognise you when you visit our website at https://www.sowhatlabs.com and our web application at https://app.sowhatlabs.com (together, the “Platform”).
It describes what these technologies are, why we use them, and your rights to control their use.
In some cases, cookies may collect or become linked to personal information. For more detail on how we process personal data, please see our Privacy Policy.
1. What are cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website.
They are widely used to make websites work efficiently, to improve performance, and to provide usage and analytics information.
-
First-party cookies are set by So What Labs directly.
-
Third-party cookies are set by others (e.g., Google Analytics, Tag Manager, or ad networks) to provide analytics or advertising features.
Third-party cookies can recognise your device across different websites and sessions.
2. Why do we use cookies?
We use first-party and third-party cookies for several reasons:
-
Essential cookies – required for our Platform to function (security, authentication, and load balancing).
-
Analytics cookies – help us understand how visitors use our websites and apps so we can improve user experience and performance.
-
Marketing cookies – used only on our marketing website (sowhatlabs.com) to measure campaign effectiveness and deliver relevant content.
-
Functional cookies – remember preferences such as language or login state.
We do not use third-party advertising or tracking cookies within our application (app.sowhatlabs.com). Only essential first-party cookies are used there for authentication and security.
3. How can I control cookies?
You have the right to decide whether to accept or reject cookies.
-
Essential cookies cannot be disabled through our cookie banner because they are necessary for core functionality (e.g., login, CSRF protection).
-
For all non-essential cookies (analytics and marketing), you can manage consent using the cookie banner displayed when you first visit our site or by adjusting your browser settings.
If you choose to reject cookies, you may still use our Platform, but some functionality may be limited.
4. Types of cookies we use
Essential website cookies (web application – app.sowhatlabs.com)
| Name | Purpose | Provider | Service | Country | Type | Expires |
|---|---|---|---|---|---|---|
| csrftoken | Prevents Cross-Site Request Forgery (CSRF) attacks by ensuring form submissions originate from our legitimate domain. | app.sowhatlabs.com | Django Web Framework | United Kingdom | HTTP Cookie | 1 year |
| sessionid | Maintains your authenticated session and login state. Without this, you’d need to log in on every page. | app.sowhatlabs.com | Django Session Framework | United Kingdom | Secure HTTP Cookie (HttpOnly) | Session or configured timeout |
Analytics and marketing cookies (marketing website – sowhatlabs.com)
| Name | Purpose | Provider | Service | Country | Type | Expires |
|---|---|---|---|---|---|---|
| _ga, _gat, _gid, _gtm | Collects aggregated information about visitors’ interactions with our marketing website. Used to improve content and measure campaign effectiveness. | Google Analytics / Tag Manager | Google Privacy Policy | United States | Third-party | Session – 2 years |
Analytics data may be stored and processed in Google BigQuery as part of our backend analytics pipeline, in aggregated or anonymised form only.
5. How can I control cookies on my browser?
Most web browsers allow you to manage cookies directly through settings.
Instructions for popular browsers are available below:
You can also opt out of interest-based advertising from many networks via:
6. Other tracking technologies
We may use similar technologies, such as web beacons, pixels, or clear GIFs, mainly on our marketing website (sowhatlabs.com).
These tools help us understand user engagement, improve performance, and measure email-campaign results.
They rely on cookies to function, so declining cookies may reduce their effectiveness.
Note: Such tracking technologies are not used within our web application (app.sowhatlabs.com).
7. Updates to this Cookie Policy
We may update this Cookie Policy periodically to reflect operational, legal, or regulatory changes — for example, when we add or remove cookies or modify our analytics tools.
The “Last updated” date at the top indicates when it was last revised.
We encourage you to revisit this page regularly to stay informed about our use of cookies and related technologies.
8. Contact us
If you have any questions about our use of cookies or similar technologies, please contact us:
Email: support@sowhatlabs.com
Post:
So What Labs Ltd
9 Corbets Tey Road
Upminster, Essex
United Kingdom
RM14 2AP