Pay For What You Use. Nothing More.

Google Analytics Engine

• AI assistant — ask questions about your GA4 data in plain English
• Automated performance analysis with traffic, engagement, and revenue breakdowns
• Actionable insights on what’s working, what’s not, and why
• Prioritised recommendations with clear next steps
• Auto-generated task lists based on real data, not guesswork
• Period-over-period comparison and trend detection
• Automated reports and dashboards

Google Ads Optimiser

• 10 daily AI-ranked optimisation recommendations 
• 70+ algorithms across 8 categories: stop bleeding, quick wins, scale winners, and more
• Intelligent waste detection using your actual Target CPA as threshold 
• Budget and bidding simulator — see projected impact before committing
• Campaign, ad group, and keyword-level management
• Search term mining and quality score analysis
• Anomaly detection for spend, CPC, and conversion spikes 
• Full change management with approval workflows and rollback  
• Real-time reporting from live Google Ads data

SEO Strategy Engine

• Technical site audit: broken links, missing meta tags, page speed, mobile-friendliness
• Daily keyword position tracking across 20+ geographies
• Competitor rank tracking for up to 3 domains
• Complete backlink profile: referring domains, spam score, lost links
• AI visibility tracking – monitor your brand in ChatGPT, Gemini, and other LLMs
• People Also Ask explorer for content gap discovery
• Search Console integration with organic traffic insights
• Prioritised SEO recommendations ranked by impact

Meta Ads Optimiser

• Daily AI-prioritised optimisation recommendations ranked by financial impact
• Multi-level analysis across campaigns, ad sets, and ads
• Three-layer waste detection: zero-conversion spend, high-CPA inefficiency, frequency fatigue
• CBO structure recommendations and learning phase consolidation
• Budget fragmentation and audience overlap alerts
• Approve, dismiss, or snooze actions with full audit trail
• Batch operations and rollback support
• Daily digest, quick wins, urgent issues, and change history reports

Shopify Strategy Engine

• AI-powered recommendations aggregated from 16 intelligence modules
• Customer intelligence: RFM segmentation, churn risk, lifetime value analysis
• Product intelligence: performance tracking, sales trends, inventory health
• Order intelligence: fulfilment metrics, order patterns, period-over-period comparison
• Revenue intelligence: forecasting, growth metrics, and trend analysis
• Marketing attribution: channel performance, UTM tracking, referrer analysis
• Customer LTV, cohort analysis, and repeat purchase behaviour
• Inventory forecasting, sales velocity, and geographic intelligence
• Cart abandonment analysis, product bundling, and discount analytics
• AI chatbot – ask questions about your store in plain English

AI Content Engine

• Generate content for social media, paid ads, blogs, emails, press releases, and landing pages 
• Always on-brand with Business Intelligence context and 7 tone presets
• Enter a topic, get 10 tailored content marketing ideas with titles and descriptions
• Custom instructions, tone adjustment, and enhancement editor
• Save up to 100 pieces to your personal content library
• SEO keyword and meta tag generation
• Filter saved content by type or property

Amazon Ads Optimiser

• Daily AI-curated recommendations ranked by financial impact and confidence
• 16 algorithms: stop bleeding, bid optimisation, scale winners, search term harvesting
• Covers Sponsored Products, Sponsored Brands, and Sponsored Display
• Waste detection using your actual Target ACoS as threshold
• Keyword performance and search term mining
• Product targeting analysis and New-to-Brand intelligence
• AI assistant – ask anything about your account in plain English
• Real-time campaign benchmarks and budget pacing

Klaviyo Optimiser

• AI assistant that analyses flows, campaigns, segments, deliverability, and SMS
• Flow intelligence: step-by-step funnel analysis with revenue per recipient
• ISP-level deliverability monitoring with health scores (Gmail, Yahoo, Outlook, iCloud)
• Segment health and overlap detection with engagement decay tracking
• Campaign ranking by opens, clicks, conversions, and revenue
• A/B testing significance analysis and send-time optimisation
• SMS vs email channel comparison with ROI modelling
• Content intelligence and frequency optimisation   

Tiktok Ads Optimiser

• AI assistant with 26 specialist tools — analyse performance in plain English
• Daily optimisation plan ranked by financial impact and effort
• Campaign, ad group, and ad management with preview mode and bulk actions
• Video completion rate analysis at 2s, 6s, and 15s focused views
• Performance breakdowns by demographics, devices, placements, geography, and day/hour
• Budget reallocation and bid strategy simulator with projected ROAS         
• Weekly intelligence reports with statistical benchmarks and waste breakdowns

• Change management with approval workflows and rollback

So What Labs MCP

• AI marketing assistant — ask questions about your marketing data in plain English
• Connects all your marketing channels in one place: GA4, Google Ads, Facebook Ads, Shopify, SEO, Klaviyo, and Amazon Ads
• Drag-and-drop dashboard builder with KPI cards, charts, funnels, gauges, and tables
• Map all your accounts to a single brand or domain for unified reporting
• Cross-channel performance comparisons – see how every channel contributes side by side
• Story builder – turn dashboards into shareable presentations with fullscreen mode 
• Works with Claude Desktop and other AI tools for hands-free data exploration
• Live data from every connected platform – no exports, no spreadsheets, no waiting
• Secure access with per-account permissions and usage controls
• Slack integration – get marketing insights delivered directly in your team’s channels

So What Labs Pixel

• Multi-touch attribution across 5 models: first-touch, last-touch, linear, time-decay, and position-based
• Cross-platform unification — stitch Google Ads, Facebook, GA4, and SEO into one attribution record
• Discrepancy detection — see when ad platforms over-claim credit on the same conversion
• Full customer journey mapping from first click to conversion across sessions and devices
• Channel role analysis — identify which channels introduce, support, or close your sales
• Predictive audiences with conversion likelihood, churn risk, and lifetime value scoring
• Privacy-first identity resolution — cross-device matching using only your first-party data
• Real-time event stream with 12 click ID types tracked (GCLID, FBCLID, TikTok, Microsoft, and more)

So What Labs CRM

• Contact & Company Management with unified activity timelines 
• Visual Sales Pipelines with deal tracking and revenue forecasting
• Email Campaigns with templates, scheduling, and A/B testing
• Workflow Automation – trigger emails, update stages, assign owners automatically
• Lead Scoring & Dynamic Segmentation for targeted outreach
• Quotes & Proposals with e-signatures, PDF export, and public links
• Custom Reports & Dashboards with email and pipeline analytics
• Lead Capture Forms with auto-contact creation and source attribution
• Meeting Scheduler with public booking pages and calendar sync
• Task Management with Kanban boards, dependencies, and time tracking
• HubSpot Import – migrate pipelines, contacts, deals, and activities in one click
• Shopify Sync – orders, refunds, and 18+ e-commerce intelligence modules
• Duplicate Detection & Smart Merge to keep your database clean
• Email Analytics – deliverability, engagement tracking, and domain health
• GDPR & CAN-SPAM Compliance with consent tracking and preference centres
• Bring Your Own SES – use your own AWS SES account for full sending control