Terms of Use

Terms and Conditions for So What Labs Ltd’s Marketing Analytics Platform

Last Updated: April 26, 2024

1. Introduction

Welcome to So What Labs Ltd’s Marketing Analytics Platform (the “Platform”), which provides comprehensive marketing insights and recommendations to optimize your business strategies. These Terms and Conditions (“Terms”) constitute a legal agreement between you (“User,” “You,” or “Your”) and So What Labs Ltd (“Company,” “We,” “Us,” or “Our”) and govern your access to and use of the Platform.

2. Definitions

“Platform” – The collection of tools, software, and services provided by So What Labs Ltd for marketing analytics.

“User” – An individual or entity registered with and using the Platform.

“Content” – Any data, information, or materials uploaded or submitted to the Platform by the User.

“Third-Party AI Platforms” – External analytical tools or services employed by the Company to process User Content.

“Subscription Services” – Tiered pricing plans offered to Users for continued access to the Platform.

“Free Trial” – A temporary, cost-free period during which new Users may access Subscription Services.

3. Registration and Account

To use the Platform, you must register for an account. By registering, you affirm that you are at least 18 years of age and agree to provide accurate and current information. You are responsible for safeguarding your account details and all activities under your account.

4. License to Use the Platform

We grant you a revocable, non-exclusive, non-transferable license to access and use the Platform in accordance with these Terms.

5. User Responsibilities

You commit to using the Platform for lawful purposes and ensuring the accuracy and integrity of the Content you provide. Prohibited uses include, but are not limited to, unauthorized access attempts and the introduction of malicious software.

6. Intellectual Property Rights

The Platform’s intellectual property, except for the User Content, belongs to the Company. User Content remains the intellectual property of the respective User.

7. User Content

Users grant the Company a global, royalty-free license to use, reproduce, and display User Content solely to provide services to the User within the Platform. By using the Platform, you allow So What Labs Ltd to scrape your publicly available website pages to build context for your business. The Platform will make all possible efforts to adhere to your robots.txt instructions. We do not claim ownership of User Content, and you retain all rights to your User Content.

8. Data Privacy

Our Data Privacy Policy, which describes our data handling practices, is incorporated herein by reference.

9. Third-Party Data Processing

We transfer data to Third-Party AI Platforms under conditions that aim to protect your data, but we assume no liability for data breaches within such platforms.

10. Disclaimer of Warranties and Limitation of Liability

While we strive to provide accurate insights, we make no warranties as to their success or applicability. Our liability for any damages arising from your use of the Platform or any third-party data breaches is excluded to the fullest extent permissible by law. This does not affect your statutory rights.

11. Termination

We may terminate or suspend your account if you violate these Terms. Upon termination, you must cease all use of the Platform, and any outstanding payments will become due.

12. Governing Law

These Terms shall be governed and construed in accordance with the laws of the United Kingdom.

13. Changes to Terms

We reserve the right to modify these Terms at any time. Significant changes will be communicated to you via email.

14. Contact Us

Should you have any inquiries regarding these Terms, please contact us at support@sowhatlabs.com.

Free Trial and Subscription Terms

15. Free Trial

New users are eligible for a 7-day free trial. No payment information is required, and you may enjoy full Platform access. If you choose not to continue with a subscription post-trial, your account will be downgraded to a basic access level with limited functionality.

16. Subscription Services

Subscription fees are due monthly from the date of tier selection. Payment will be automatically processed from the method on file.

17. Automatic Renewal

Subscriptions renew monthly. Cancellation must be initiated before the end of the current billing period to avoid the next charge.

18. Price Changes

We reserve the right to modify pricing.

19. Refund Policy

Purchases are final and non-refundable, barring exceptional circumstances such as service failure. To request an exception, please contact us.

20. Web Crawling and Scraping

• Purpose of Crawling and Scraping: As part of our services, the Platform may employ web crawling and scraping techniques to gather publicly available data from your website to provide relevant marketing insights and build contextual understanding of your business. This data collection is intended solely to enhance the services provided to you within the Platform.
• Adherence to robots.txt: We respect the directives provided in your website’s robots.txt file. Our web crawlers will make all reasonable efforts to adhere to your robots.txt instructions. However, it is your responsibility to ensure that your robots.txt file accurately reflects your crawling preferences.
• User-Agent Identification: Our crawlers operate under the user-agent “SowhatlabsBot/1.0”. You may allow or disallow this user-agent in your robots.txt file to control our access to your site.
• Opt-Out: If you prefer not to have your website crawled by us, please configure your robots.txt file accordingly to disallow the “SowhatlabsBot/1.0” user-agent, or contact us directly at support@sowhatlabs.com to request exclusion from our crawling activities.
• Prohibited Actions: Users are prohibited from using the Platform to engage in unlawful scraping or data extraction activities on third-party websites. The Company assumes no responsibility for any legal actions arising from a User’s unauthorized use of scraping tools.
• Compliance with Applicable Laws: All crawling and scraping activities must comply with applicable laws and regulations, including data privacy laws and intellectual property rights.