So What Labs MCP
Combined Analytics Across All Your Marketing Channels – Powered by AI.
Unified Dashboard Builder
Build custom dashboards across all your marketing channels — in minutes
Drag-and-drop dashboard builder that pulls live data from GA4, Google Ads, Facebook Ads, Shopify, SEO, Klaviyo, and Amazon Ads into a single canvas. Add KPI cards, line charts, bar charts, funnel charts, gauge charts, tables, and more — all powered by real-time data from your connected services. Group your properties, pick your metrics, and have a boardroom-ready dashboard without touching a spreadsheet.
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AI-Powered Assistant
Ask questions about your marketing data in plain English
A multi-service AI assistant that understands all your connected platforms. Ask "What were my top traffic sources last month?" or "Compare my Google Ads ROAS to Facebook Ads" and get instant, data-backed answers. Over 130 tools across 7 services — every question grounded in your live data, not hallucinations.
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Cross-Channel Analytics
See the full picture — not seven different ones
Unified KPIs, cross-channel performance comparisons, and property group mapping bring all your marketing data under one roof. Map your GA4 property, Google Ads account, Facebook Ads account, and Shopify store to a single domain — then compare performance across channels with a single click.
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Story Builder
Turn dashboards into presentations your team will actually read
Combine multiple dashboards into a story with tabbed navigation. Enter fullscreen presentation mode — no headers, no sidebars, just your data. Navigate between tabs with arrow keys. Present directly from the platform without exporting to PowerPoint.
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Property Group Mapping
Connect once, analyse everywhere
Link your GA4, Google Ads, Search Console, Facebook Ads, Shopify, Klaviyo, and Amazon Ads properties to a single domain. Every dashboard, every AI query, and every cross-channel report automatically pulls from the right accounts. Add a new service and it's instantly available across all your dashboards and tools
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MCP Protocol Integration
Plug into Claude Desktop and other AI tools natively
Built on the open Model Context Protocol standard. Connect your marketing data to Claude Desktop, or any MCP-compatible AI client, with OAuth authentication. Your data stays secure with session-based auth, token-based rate limiting, and per-account multi-tenancy — while giving AI tools direct access to over 130 read-only analytics tools.
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Key Features
That’s not it, we got something more for you
AI Marketing Assistant
Cross-Channel Dashboard
Drag & Drop Builder
Story Presentations
7-Service Integration
Property Group Mapping
130+ Analytics Tools
Real-Time KPI Cards
Traffic Source Analysis
Campaign Performance
Audience Insights
E-commerce Analytics
Funnel & Gauge Charts
Claude Desktop Ready
Fullscreen Present Mode
Cross-Channel Comparisons
More Appps
Something More from Us
Why customers love us
Cognitive powers
Our AI engine is based on learning, reasoning, understanding context and making decisions based on complex information far beyond our human capability.
Marketing automation
Connect your data and our platform will automatically give you insights, analysis, recommendation and content that work to power your business.
More time to be human
Get meaningful results within seconds. In fact all of our tools will save your marketing team up to 400 hours a month. Tea anyone?
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So What are you waiting for?
Get better insights, strategies and content that boosts your business.
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