Partner Program
Turn your agency into an AI-powered growth engine
Add intelligence. Increase margins. Scale without hiring.
So What Labs helps agencies and consultants unify data, automate insights, and deliver better results for clients—without adding operational overhead.
Our partners use So What Labs to:
- Replace fragmented marketing tools with one intelligent platform
- Deliver faster, data-backed insights to clients
- Save hundreds of hours per month on reporting and optimisation
Unlock new revenue streams through AI-powered services
Who this is for
We partner with teams that already drive growth for clients:
- Performance marketing agencies (Paid Media, SEO, CRO)
- E-commerce agencies (Shopify, Amazon, DTC brands)
- Growth consultants and fractional CMOs
- CRM and lifecycle marketing specialists
If you’re already selling strategy, reporting, or optimisation—we make you exponentially more powerful.
What you can offer your clients
Marketing Intelligence
- Unified dashboards across all channels
- Attribution and customer journey insights
- Real-time performance visibility
AI-Driven Optimisation
- Automated recommendations across campaigns
- Smarter budget allocation
- Continuous performance improvement
Content & Growth Execution
- AI-generated marketing content
- SEO and campaign optimisation tools
- Faster testing and iteration
Why partner with So What Labs
Increase your margins
Deliver more value without increasing headcount.
Save time at scale
Automate reporting, insights, and optimisation—freeing up your team for high-value work.
Differentiate your agency
Stand out with AI-powered intelligence your competitors don’t have.
Create new revenue streams
Bundle So What Labs into retainers or resell it directly to clients.
Partner models
Referral Partner
Introduce So What Labs to potential clients—we handle the rest.
- Pass qualified opportunities to our team
- We manage sales, onboarding, and delivery
- Earn recurring revenue for successful referrals
Reseller Partner (Recommended)
Deliver So What Labs directly to your clients and expand your offering.
- Sell So What Labs to your clients
- Bundle into your services or retainers
- Deliver enhanced insights, reporting, and optimisation
- Unlock additional revenue streams
What you get as a partner
-
Dedicated partner onboarding
-
Sales and demo support
-
Partner pricing and margin structure
-
Co-marketing opportunities
-
Early access to new features
-
Direct line to product and leadership team
How it works
- Apply
Tell us about your business and clients - Onboarding
We train your team on positioning, demos, and use cases - Go to market
Start selling and delivering So What Labs to your clients - Scale
Expand usage across your client base and grow recurring revenue
Early partner benefits
We’re currently onboarding a select group of early partners.
If accepted, you’ll receive:
- Preferential commission rates
- Direct support from our founding team
- Influence over product roadmap
- Co-marketing and exposure opportunities
Ready to grow with us?
Join a new generation of agencies using AI to deliver smarter, faster, and more profitable marketing.