Your Google Ads ROAS is lying to you.
A 4x ROAS on a product with 10% margin means you’re losing money on every sale. Google doesn’t know your margins. It optimises for revenue, not profit.
We just shipped something that fixes this.
SoWhatLabs now connects your Shopify product margins directly to your Google Ads optimiser. For every Shopping and Performance Max campaign, we calculate your real profit-ROAS — not the
vanity metric Google shows you.
Here’s what it looks like in practice:
→ Google says: “Your campaign has 3.5x ROAS — great!”
→ We say: “Your average product margin is 22%. Your profit-ROAS is 0.77x. You’re losing money.”
We tell you exactly what target ROAS you need to actually be profitable, and flag the low-margin products dragging your campaigns down.
This is the kind of insight Google’s AI will never give you — because it doesn’t have your cost data.
Live now for So What Labs customers with both Google Ads and Shopify connected.
#GoogleAds #Shopify #ecommerce #ProfitFirst #ROAS #PPC
