So What Labs MCP
So What Labs MCP

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with the Power of Ai.

Unified Dashboard Builder

Build custom dashboards across all your marketing channels — in minutes

Drag-and-drop dashboard builder that pulls live data from GA4, Google Ads, Facebook Ads, Shopify, SEO, Klaviyo, and Amazon Ads into a single canvas. Add KPI cards, line charts, bar charts, funnel charts, gauge charts, tables, and more — all powered by real-time data from your connected services. Group your properties, pick your metrics, and have a boardroom-ready dashboard without touching a spreadsheet.

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AI-Powered Assistant



Ask questions about your marketing data in plain English

A multi-service AI assistant that understands all your connected platforms. Ask "What were my top traffic sources last month?" or "Compare my Google Ads ROAS  to Facebook Ads" and get instant, data-backed answers. Over 130 tools across 7 services — every question grounded in your live data, not hallucinations.

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Cross-Channel Analytics

See the full picture — not seven different ones

Unified KPIs, cross-channel performance comparisons, and property group mapping bring all your marketing data under one roof. Map your GA4 property, Google Ads account, Facebook Ads account, and Shopify store to a single domain — then compare performance across channels with a single click. Start Your 7-day Free Trial

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Story Builder

Turn dashboards into presentations your team will actually read

Combine multiple dashboards into a story with tabbed navigation. Enter fullscreen presentation mode — no headers, no sidebars, just your data. Navigate
 between tabs with arrow keys. Present directly from the platform without exporting to PowerPoint.

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Property Group Mapping

Connect once, analyse everywhere

Link your GA4, Google Ads, Search Console, Facebook Ads, Shopify, Klaviyo, and Amazon Ads properties to a single domain. Every dashboard, every AI query, and
 every cross-channel report automatically pulls from the right accounts. Add a new service and it's instantly available across all your dashboards and tools

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MCP Protocol Integration

Plug into Claude Desktop and other AI tools natively

Built on the open Model Context Protocol standard. Connect your marketing data to Claude Desktop, or any MCP-compatible AI client, with OAuth authentication.
 Your data stays secure with session-based auth, token-based rate limiting, and per-account multi-tenancy — while giving AI tools direct access to over 130
 read-only analytics tools.

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Key Features

That’s not it, we got something more for you

AI Marketing Assistant

Cross-Channel Dashboard

Drag & Drop Builder

Story Presentations

7-Service Integration

Property Group Mapping

130+ Analytics Tools

Real-Time KPI Cards

Traffic Source Analysis

Campaign Performance

Audience Insights

E-commerce Analytics

Funnel & Gauge Charts

Claude Desktop Ready

Fullscreen Present Mode

Cross-Channel Comparisons

More Appps

Something More from Us

Google Analytics Engine

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Google Ads Optimiser

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SEO Strategy Engine

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Meta Ads Optimiser

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Amazon Ads Optimiser

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TikTok Ads Optimiser

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Shopify Strategy Engine

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Klaviyo Optimiser

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AI Content Engine

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Why customers love us

Cognitive powers

Our AI engine is based on learning, reasoning, understanding context and making decisions based on complex information far beyond our human capability.

Marketing automation

Connect your data and our platform will automatically give you insights, analysis, recommendation and content that work to power your business.

More time to be human

Get meaningful results within seconds. In fact all of our tools will save your marketing team up to 400 hours a month. Tea anyone?

Demo

So What are you waiting for?

Get better insights, strategies and content that boosts your business.

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