Google Ads Optimiser
Maximise your Google Ads ROI with intelligent automation.
Optimisation
Daily recommendations that actually move the needle
Every morning, our AI curates 10 high-impact recommendations from across your entire account — ranked by financial impact, confidence, and effort. From pausing zero-conversion keywords to scaling your top performers, each card shows exactly what to change, why, and how much you stand to gain. Approve and execute directly, or dismiss with a click.
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Campaign management
Over 70 algorithms covering every optimisation angle
Stop bleeding budget on underperformers. Scale what's already working. Fix quality scores, restructure ad groups, optimise bidding strategies, and expand into new keyword opportunities. Our engine covers 8 categories — stop bleeding, quick wins, scale winners, quality optimisation, account structure, anomaly detection, growth, and conversion — so nothing slips through the cracks.
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Waste Management
Find every pound of wasted spend — intelligently
Not all waste looks the same. Our waste dashboard uses your account's actual Target CPA as the threshold, not a generic number. A B2B account spending $50 per lead won't get flagged for $5 in keyword spend. An e-commerce account at $2 CPA will. Waste is categorised by severity, entity type, and potential monthly savings — so you fix the biggest leaks first.
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Simulation
See the impact before you commit
Every recommendation comes with a financial impact estimate, confidence score, and effort level — calculated from your account's own historical performance. Budget reallocation, bid adjustments, and Target CPA changes are all modelled before you approve. No guesswork, just data-backed projections tailored to your account scale and currency.
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Reports
Real-time insights from your live Google Ads data
Fresh performance insights pulled directly from the Google Ads API — not stale cached data. Campaign comparisons, keyword research intelligence, search term mining, quality score distributions, and match type analysis. Anomaly detection flags sudden CPC spikes, CTR drops, and conversion rate changes before they become costly problems.
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Change management
Every change tracked, approved, and reversible
Approve optimisations with confidence. Our execution pipeline validates every change before it touches your account, flags high-risk actions for review, and logs everything in a full audit trail. Snooze recommendations you're not ready for, dismiss what doesn't apply, and restore anything you change your mind on. You stay in control.
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Key Features
That’s not it, we got something more for you
Daily Optimization Recommendations
Quick Wins Recommendations
Scale Winner Recommendations
Account Structural Recommendations
Anomaly Detection
Campaign Management
Waste Management
Budget and Bidding Simulator
Reports
Advanced Analytics
Change Management
More Appps
Something More form Us
Why customers love us
Cognitive powers
Our AI engine is based on learning, reasoning, understanding context and making decisions based on complex information far beyond our human capability.
Marketing automation
Connect your data and our platform will automatically give you insights, analysis, recommendation and content that work to power your business.
More time to be human
Get meaningful results within seconds. In fact all of our tools will save your marketing team up to 400 hours a month. Tea anyone?
Demo
So What are you waiting for?
Get better insights, strategies and content that boosts your business.
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