So What Labs Pixels
Track every touchpoint. Attribute every conversion. Own every insight.
Cross-Platform Attribution
See which channels actually drive your revenue
Stop guessing which marketing channels deliver results. Pixel tracks every touchpoint across the entire customer journey and applies five attribution models - first-touch, last-touch, linear, time-decay, and position-based - so you can see exactly how each channel contributes to conversions. Unlike platform-specific tools that only show their own data, Pixel provides a single source of truth across Google Ads, Facebook, TikTok, SEO, email, and every other channel — all from one lightweight script on your site. Start Your 7-day Free Trial
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Unified Cross-Platform Intelligence
One conversion, every platform's perspective
Ad platforms routinely over-claim credit. Google says it drove the sale. Facebook says it did. GA4 tells a different story entirely. Pixel stitches your attribution data with Google Ads (via GCLID), Facebook (via FBCLID), GA4 session data, and SEO keyword rankings into a single unified record per conversion. When platforms disagree, Pixel flags the discrepancy — so you can see who's inflating their numbers and where your budget is actually working.
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Customer Journey Mapping
Every step from first click to conversion - mapped
See the full picture of how customers find and buy from you. Pixel maps complete journeys across sessions, devices, and days — showing every touchpoint, channel switch, and engagement signal along the way. Identify where prospects drop off, which paths convert fastest, and how long your typical buyer takes to decide. Journey intelligence adapts to your business type — whether you're running an e-commerce store, a SaaS product, or a lead generation site.
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Channel Role Analysis
Know each channel's real job in your funnel
Not every channel plays the same role. Some introduce new customers. Others close the sale. Many do the invisible work in between. Pixel's channel role analysis categorises each channel as an Introducer, Closer, Supporter, or Balanced player — based on where it actually appears in converting journeys. Discover undervalued channels that bring in high-value customers but never get credit, and stop over-investing in channels that only appear at the end.
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Predictive Audiences
Build segments based on what customers will do next
Go beyond demographics and past behaviour. Pixel scores every visitor by conversion likelihood, churn risk, and predicted lifetime value — using signals from their actual journey, not just their last click. Build custom audiences with drag-and-drop filters across touchpoints, channels, journey stages, and propensity scores. See real-time audience size as you refine your targeting, then sync segments directly to your ad platforms.
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Privacy-First Identity Resolution
Connect the dots across devices - without third-party data
As cookies disappear and privacy regulations tighten, Pixel uses first-party identity resolution to link anonymous visitors to known customers across devices and sessions. Every match is scored by confidence level and fully transparent. You own your identity graph — built from your own data, stored in your own BigQuery dataset, and compliant by design. No reliance on third-party cookies, data brokers, or walled gardens.
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Key Features
That’s not it, we got something more for you
Multi-Touch Attribution
Cross-Platform Unification
Customer Journey Mapping
Channel Role Analysis
Attribution Model Comparison
Identity Resolution
Identity Resolution
Predictive Audiences
Conversion Path Analysis
Revenue Reconciliation
Cross-Channel ROAS
Discrepancy Detection
Audience Builder
Click ID Tracking
BigQuery Integration
Privacy-First Analytics
More Appps
Something More from Us
Why customers love us
Cognitive powers
Our AI engine is based on learning, reasoning, understanding context and making decisions based on complex information far beyond our human capability.
Marketing automation
Connect your data and our platform will automatically give you insights, analysis, recommendation and content that work to power your business.
More time to be human
Get meaningful results within seconds. In fact all of our tools will save your marketing team up to 400 hours a month. Tea anyone?
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So What are you waiting for?
Get better insights, strategies and content that boosts your business.
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