Marketing reimagined with the power of AI.
Simply connect your Google Analytics and our AI engine builds the context of your business and delivers insights, strategies, content and recommendations instantly. Enhance your marketing performance with AI automation.
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Get a quick overview
Ask a question to your data
Analysis in plain English
Instant actionable insights
Get personalised recommendations
Generate brand-aligned content
Create core audience persona
Develop context-based strategies
Orchestrate Multiple Marketing Functions
Web Analyst
Make sense of your website's performance based on your Google Analytics. Ask questions to your data and get trends, summaries, insights, and specific recommendations in plain English.
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Content Creator
Simply provide your URLs, and the app crafts a variety of engaging content based on your business context. From blogs to social media posts to emails, it seamlessly adapts to your brand’s tone of voice.
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Insights Developer
Get actionable marketing insights within seconds. The app understands your business context and generates your core audience persona, industry trends, benchmarks and much more.
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Strategy Planner
Generate a range of marketing strategies at the click of a button. The app builds your business context and gives you directions on positioning, media mix, engagement tactics and more.
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SEO Specialist
Get deep site audits with tailored recommendations, robust organic traffic analysis, and pinpointed pages for maximum visibility. With precise position tracking across multiple geographies.
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Ecommerce Optimiser
Coming Soon!
AI engine that builds your business context
So What Intelligence is the AI engine at the core of the platform, meticulously crafting the context of your business. Once connected, your data sources seamlessly integrate with the engine, which then generates insights, recommendations, and content aligned with your brand’s tone and business context. This ensures that everything produced resonates with your business and speaks the language of your brand, making your marketing smarter, sharper, and more impactful.
Get StartedA suite of advanced features
Transform your marketing with an integrated suite of apps. The AI-powered platform delivers personalised, effective solutions and ideas to elevate your marketing team's performance and efficiency.
Get StartedAsk questions to your data
No need for lengthy Excel or SQL analysis. Ask a question to your datasets in plain English and get a clear answer at the click of a button.
Summarise your data
The platform distills your data into clear, concise summaries and trends in plain English – eliminating the need to analyse reams of data.
The app understands your business context
The AI intelligence engine builds a comprehensive context for your business, forming the foundation for accurate insights, recommendations and content.
Generate diverse content
Based on your business context, effortlessly create various types of content, from blogs to social media posts, aligned to your brand's tone of voice.
Get actionable insights
The AI engine analyses your data to generate specific, observations and insights on your business, industry and customers.
Receive personalised recommendations
Leveraging your data, the platform provides precise recommendations and marketing strategies tailored to your business context in real time.
Why do customers use
So What Labs?
Cognitive Power
The AI engine harnesses immense cognitive power to understand your business context, far beyond human capability.
Marketing Automation
Connect your data source, and the platform automatically analyses your data, understands your business context, and delivers insights and recommendations effortlessly.
Efficiency
Obtain meaningful results within seconds, enhancing your team's efficiency and accelerating their processes, saving them up to 400 hours every month.